Google is primarily a search engine company that is a subsidiary of the holding company Alphabet Inc. Google has dominated the search engine market since inception, maintaining a 90+ percent market share as of 2019. The majority of Google revenues are generated through online advertising.
Mission
Organize the world’s information and make it universally accessible and useful.
Approach to Search
Core Values
1) We want to work with great people
We hire great people and expect a lot from them
We create an environment where people can flourish and grow
We treat people with fairness and respect
We challenge each other’s ideas openly
We value diversity in people and ideas
We are a quantitative company that uses data to make decisions
2) Technology innovation is our lifeblood
Build the world’s best technology and products
We apply technology and creativity to solve important problems
3) Working at Google is fun
We expect our people to know and enjoy each other
We have a challenging/energetic work environment
We celebrate our successes and each other’s accomplishments – both professional and personal
4) Be actively involved; you are Google
Honor commitments
We openly communicate and trust you with a great deal of information and we expect you to honor our confidentiality
Understand when you are representing Google and act appropriately
5) Don’t take success for granted
Think and act like an underdog
Be humble with success; don’t be arrogant
Be scrappy and resourceful
6) Do the right thing; don’t be evil
Honesty and integrity in all we do
Our business practices are beyond reproach
We make money by doing good things
7) Earn customer and user loyalty and respect every day
Create, enhance and maintain great products and services
8) Sustainable long-term growth and profitability are key to our success
Think scale and efficiency
Every dollar is yours
Do things that matter
9) Google cares about and supports the communities where we work and live
We encourage and enable our people to support local community involvement and expect them to participate
10) We aspire to improve and change the world
Aim high; think BIG, take risks
A healthy disregard for the impossible
The following are engineering levels at Google:
The following are management levels at Google:
Google has large number of diverse products from software to hardware. The following are some of the key products:
Google main competitors are :
Apple, Amazon, Microsoft, and Facebook.
Netflix and Hulu are powerful competitors for Google's YouTube.
Process
Notes